So you invested in a beautiful new brand identity design, and all you got was a bunch of files you have no idea what to do with...
YOU ARE NOT ALONE. What I see people struggling with the most is the “what now?” that comes after a big brand launch or a stunning visual brand has been delivered.
In this blog, I’m sharing 5 steps to guarantee success after investing in brand design.
A brand identity — no matter how beautiful — without a “what now?” strategy is, honestly, just a waste of your hard-earned money. Do you have a plan to keep making sh*t happen when the confetti settles?
Below, you’ll find 5 ideas to help you find success after you’ve invested in a brand identity design.
1. Perfect the systems for your client experience.
How do your brand values, messaging, mission, and voice impact the way your audience interacts with your brand?
2. Develop presentation slide decks, newsletter emails, and social media posts/profiles to align with your new brand.
Your brand should be felt and understood by everyone who comes into contact with it. Use your brand colors, fonts, graphics, and guidelines to implement your brand style into all communication material inside and outside of your business.
3. Get started on building your mailing list, like, yesterday.
Your brand can only survive with a group of real humans who support it. I use Convert Kit to create and send out my email newsletter and blog posts to my subscribers, clients, and followers.
4. Consider a marketing strategy that will amplify your brand on a larger scale.
Choose a social media platform that makes sense for your industry and audience (Instagram, Facebook, LinkedIn, Pinterest, etc.). If you are selling an online product or service, putting energy into Pinterest will make you more money because you can link your images to sales pages, your company website, or to sign up for your email newsletter/blog.
5. Develop content that directly align with your mission.
Develop your message first, always. Visuals grab attention, but are only effective with valuable content that supports them. Nervous about showing up on social? Try using Canva for pre-made social media templates to keep your branding consistent.
If you’re feeling uneasy or unprepared — deep breaths, you got this.
I've been there.
I'm here for you.
My brand experience process is designed to help you be thoughtful and intentional when getting into the “what’s next” stage, so that you and your brand aren’t left all-dressed-up-with-nowhere-to-go.
Contact me (firstname.lastname@example.org) and let’s start making your dream come true, together!