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Live inside music & Arts festival

Event planning is all about finding a connection. Connections with music, people, art, yourself, and much more. This project focuses on a way to further the quality of festival event environments. Live Inside Music and Arts Festival is a fictional festival that uses event branding and features a functional system to create an engaging environment that helps facilitate navigation of the event.

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Syd Everett Design Co.

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Discovery Exercise

HELP ME GET TO KNOW YOUR BUSINESS

SET YOUR INTENTIONS! What do you want to get out of your experience with Syd Everett Design Co?

DIFFERENTIATORS: What makes your business unique?

TARGET AUDIENCE: Who is your ideal client?

TARGET AUDIENCE: How do you provide value to your ideal client? Address your clients needs!

COMPETITORS: Who is your competition?

Why does your company exist?

VISION STATEMENT: Where do you want your business to go, What are your future goals?

BRAND NARRATIVE: What made you want to do what you do? Stories and Experiences. Build trust and engage with your consumers, Be truthful, get your audience’s attention, pique their curiosity, and evoke emotion. Showcase your personality to differentiate from your competitors. This Enables you to add emotion and a personal touch to all your communications.

DESCRIPTIVE WORDS: Pick 4 words to describe your business. Words you want your clients to describe your business as, or how it felt working with you.

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Syd Everett Design Co.

Discovery Exercise

HELP ME GET TO KNOW YOUR BUSINESS

Follow the journey