Easy Steps to Change Your Business for the Better
This is an example of the 4 step process Syd Everett Design Co. uses to brand and rebrand businesses. It's a great opportunity to help site visitors and clients understand the context and background of the latest work created, as well as view some of the most important steps in the branding experience.
For this exercise, I asked myself what I describe my business as, what I want my clients to describe my business as, and also what I want an experience working with me to feel like.
A mood board is used to express emotion. In this case, mood is greater than function. Meaning the vibe you get from the imagery and illustration has greater meaning than the subject in the visual. When making a mood board use texture, color, typography/hand lettering, photos, and illustrations to help express yourself.
COLOR & FONT SELECTION
Colors and font style are stripped from the mood board and put into a structured layout (Headline, Subhead, Body Copy, Quote, ect.). Colors are picked based on images in the mood board and studying color psychology and chakras.
Orange - freedom of expression, creativity, fun, imaginative
Green- growth, nature, generosity
Purple - spirituality, mystical, magical, soul, eternal, empathy
PRIMARY LOGO &
Finally, the last step of the rebranding process is to create a primary logo and alternative logo to match the company values and vibe. Keeping in mind the emotion expressed from my descriptive words and my mood board, I had crafted these custom logos to brand my business.