Live inside music & Arts festival
Live inside music & Arts festival
Live inside music & Arts festival
Live inside music & Arts festival
Live inside music & Arts festival
Event planning is all about finding a connection. Connections with music, people, art, yourself, and much more. This project focuses on a way to further the quality of festival event environments. Live Inside Music and Arts Festival is a fictional festival that uses event branding and features a functional system to create an engaging environment that helps facilitate navigation of the event.
Event planning is all about finding a connection. Connections with music, people, art, yourself, and much more. This project focuses on a way to further the quality of festival event environments. Live Inside Music and Arts Festival is a fictional festival that uses event branding and features a functional system to create an engaging environment that helps facilitate navigation of the event.
Event planning is all about finding a connection. Connections with music, people, art, yourself, and much more. This project focuses on a way to further the quality of festival event environments. Live Inside Music and Arts Festival is a fictional festival that uses event branding and features a functional system to create an engaging environment that helps facilitate navigation of the event.
Event planning is all about finding a connection. Connections with music, people, art, yourself, and much more. This project focuses on a way to further the quality of festival event environments. Live Inside Music and Arts Festival is a fictional festival that uses event branding and features a functional system to create an engaging environment that helps facilitate navigation of the event.
Event planning is all about finding a connection. Connections with music, people, art, yourself, and much more. This project focuses on a way to further the quality of festival event environments. Live Inside Music and Arts Festival is a fictional festival that uses event branding and features a functional system to create an engaging environment that helps facilitate navigation of the event.
Rebranding Strategy
Easy Steps to Change Your Business for the Better
This is an example of the 4 step process Syd Everett Design Co. uses to brand and rebrand businesses. It's a great opportunity to help site visitors and clients understand the context and background of the latest work created, as well as view some of the most important steps in the branding experience.
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01
DESCRIPTIVE WORDS
For this exercise, I asked myself what I describe my business as, what I want my clients to describe my business as, and also what I want an experience working with me to feel like.
02
MOOD BOARD
A mood board is used to express emotion. In this case, mood is greater than function. Meaning the vibe you get from the imagery and illustration has greater meaning than the subject in the visual. When making a mood board use texture, color, typography/hand lettering, photos, and illustrations to help express yourself.
03
COLOR & FONT SELECTION
Colors and font style are stripped from the mood board and put into a structured layout (Headline, Subhead, Body Copy, Quote, ect.). Colors are picked based on images in the mood board and studying color psychology and chakras.
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Orange - freedom of expression, creativity, fun, imaginative
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Green- growth, nature, generosity
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Purple - spirituality, mystical, magical, soul, eternal, empathy
04
PRIMARY LOGO &
ALTERNATIVE LOGO
Finally, the last step of the rebranding process is to create a primary logo and alternative logo to match the company values and vibe. Keeping in mind the emotion expressed from my descriptive words and my mood board, I had crafted these custom logos to brand my business.
